The Wall Street Journal hosts WSJDLive, which brings together an unmatched group of top CEOs, founders, pioneers, investors and luminaries to explore the most exciting tech opportunities emerging around the world, underpinned by the spirit of creativity.
The creative team were chosen to deliver the overriding creative technology and creative strategy for all of the events and for WSJD this included:
The Drone Ballet, Live real time voting, The event companion used to interact with all parts of the event – Application, Screen graphics, movement and style, On site support for app, On site beaconing, Advertiser/sponsor messaging, BMW test drives support in app. Dragon’s Den /Sharks Tank- (Rupert, Will-i-am, Mark Cuban as judges) – on screen graphics.
Amongst building a host of technology for the conference we led the creative direction for the event, and the “Wow moment” activation.
A series of drones took off from behind a cliff edge at the stunning Montage hotel in Laguna beach and descended upon the crowd in an awe inspiring “Drone Ballet” set to a symphony of music. Each drone delivered a synchronised dance in the sky while glowing blue against the night sky.
